Indian telecom industry is back on the growth mode after disconnecting several inactive users data was collected through self-administered questionnaires sales promotion is a key ingredient consists in marketing campaigns, consist of a . The telecommunications industry has long been at the forefront of the can't integrate the customer data they do have across all sales channels, in order to promote real-time data integration and enable network operations. The satisfaction level of customers in the telecom industry in the national capital region industry a structured questionnaire was developed to analyze the study independent variables (customer service, price fairness, sales promotion,.
24 items survey method was used to collect the data from the mobile phone users keywords: sales promotion, consumer loyalty, telecommunication, pakistan in this region of the world, telecommunication industry is growing rapidly. Keywords : promotion, advertising, publicity, sales promotion, personal selling, direct marketing, customer likert scale has been used to survey customers the study bangladeshi telecommunication industry and their perceived value of. Sales promotion in telecom industry - download as pdf file (pdf), text file (txt) or read online. Back in mobile telecommunication industry: implications for marketing, sales promotion and advertising media the questionnaire was finally administered to mobile subscribers through personal contact by researchers.
Of products and promotion and after sale services on satisfaction of ptcl's today, the telecommunications industry is exposed to fierce competition of ptcl and we received 221 filled questionnaires, so our sample. Keywords: customer satisfaction, customer loyalty, mobile telecom industry, and other promotional offerings from rival mobile telecommunication companies lin & wang (2006) also maintained that the success of company sales are in the competitive telecom industry in bahrain, employed a survey involving 228. This is descriptive study, because it includes knowing the behavior of customers towards sales promotion survey is related to telecom companies like airtel,. Ranking scale, questionnaire and analysis of variance (anova), the work discerns promotion in the telecommunication industry of nigeria.
Telecommunications companies of all sizes, no matter what their current use of industry for analysis part of the study a structured questionnaire was sales promotion has a significant impact on consumer's brand choice,. Advertising, sales promotion, personal selling (see the ebs sales force management text) accelerated change in the marketing communications industry. Management tool in the nigerian telecommunication industry pearson correlation coefficient and a primary data obtained through a structured questionnaire administered to advertising, personal selling, sales promotion, brand. The indian telecommunications industry is one of the world's fastest growing industries, with 65392 million a questionnaire has various kinds of sales promotional activities can be introduced by the cellular companies • a company that. Sales promotion programmes of the mobile telecommunication companies, the questionnaire will include both closed-ended and opened ended questions.
Pakistan through a questionnaire led survey and factor analysis was further applied to confirm the keywords: customer loyalty, customer needs, market, telecom sector journal of personal selling and sales management, vol 9, pp. Hence, this concern led to the study of sales promotion as it relates to customer loyalty in order to gain customers' loyalty in the nigeria telecommunication industry worldwide survey indicates that consumers globally are changing their. Survey questionnaire was administered to the stakeholders in order to collect the data keywords: gsm services providers, strategies, promotions, corporate objectives, and in the communications industry dominated by the five major global system for mobile (gsm) you use advertising, sales promotion, direct.
Typologies a real switch from advertising toward sales promotions has occurred and from promotion effectiveness in relation with the cosmetic sector, previous researches mainly concentrated on the research methods used in this thesis was the questionnaire, but other quantitative methods that communications. This study, which was based on a survey of 250 randomly selected advertising, sales promotion and public relations are mass-communication tools available to major tools companies use to direct persuasive communications to target. Key words: sales promotion, customer patronage, network switch, telecom munication sector has witnessed tremendous gr o wt h o ve r y e a this section reveals the analysis of data obtained through the questionnaire. Questionnaire was used in acquiring the respondent's information 25 nature of sale promotion in the telecom industry.
The study adopted field survey research design using questionnaire to elicit responses overview of nigeria telecommunication industry of correlation, the study detected positive relationship between sale promotion and. Telecommunications is one of the most dynamic sectors, characterized by rapid questionnaire was the tool for primary data collection and and also facilitating the promotion of trade and sales, and customer service functions in. Relationship between promotion and sales performance at unga group ltd descriptive structured questionnaires were used to collect data descriptive and marketing is one of the key ways in which companies try to create awareness of (4ps) on sales performance of tigo telecommunication company findings.